Sell Or Trade Your Rolex
At The RealReal

Learn What Your Rolex
Is Worth

Submit your information to get a free price quote from one of our watch experts, with no obligation to consign. You can trade in your watch to get paid upfront and upgrade to a new timepiece from The RealReal. Or, consign your watch with us. Send us photos for a free quote online. If you do choose to sell, earn 2X more with us than with other resellers. Most Rolexes sell in just 2 weeks.*

In-person appointments are available at our locations in Chicago, Dallas, Los Angeles - Century City, Los Angeles - Melrose, Miami, New York - Midtown, New York - SoHo, San Francisco, and Washington DC.

Or, contact us directly:


In-person appointments are available at our locations in New York, Chicago, San Francisco, Los Angeles, Dallas and
Washington D.C.

Or, contact us directly:


Why Choose The RealReal?


Because we earn more when you do, our incentives are aligned and you can be sure you’ll receive the highest market value for your Rolex.


Speak one-on-one with a Rolex watch expert for your free quote and consultation.


Our watch experts have over 200 years of combined industry experience, with expert knowledge on everything from Rolex Submariners to Daytonas.

How We Price

Our goal is to sell your watch at the highest possible resale value.

Our experts carefully apply our pricing algorithm to each watch based on the manufacturer, age and condition. Our process is transparent — because we earn more when you do, our goals are aligned.

You can earn up to 85% commission, often double what you'd earn with other resellers. Or, sell your watch and get paid on the spot in site credit.**†‡

New! See Items In Person

Interested in trading in your watch, or just have your eye on a special piece? View high-value products at any of our Luxury Consignment Offices before you buy. Contact us to find out more.***

What you can earn consigning with The RealReal: $17,196
With other resellers: $11,483

Recently Sold Items

We're experts in selling all Rolexes ranging from the Oyster Perpetual to the Sky-Dweller.


Rolex Double Red Sea Dweller
Sold For $29,995


Rolex Submariner
Sold For $6,795


Rolex Day-Date President
Sold For $26,995


Rolex Daytona
Sold For $9,995

Frequently Asked Questions

*Price quote is not an appraisal for insurance purposes but a reflection of market resale price on The

**Earn 85% of the selling price when you consign a fine watch with a list price of $2,500 or more. Earn 70% of the selling price when you consign a fine watch with a list price from $1,000 to $2,499. Commission rates subject to change at any time.

***Items with a listing price of $10,000 or more are eligible to be viewed in person at a Luxury Consignment Office. Please allow up to 7 business days from the time of your request for the item to arrive at the Luxury Consignment Office of your choosing. Items can sell at any time, which may result in appointment cancellation

Earn 75% of the listing price in the form of The RealReal site credit when you trade in any watch with a resale list price of $2,500 or more. Site credit can be used for purchases of any item on or at our stores.

‡Resale pricing research conducted by The RealReal, May 2016 through January 2017.

Honoring heritage brands and extending the lifecycle of luxury items.