We Authenticate Every Item



The RealReal has the most rigorous authentication process in the marketplace.

Have questions about our commitment to authenticity?

See our most commonly asked authenticity questions and watch the video below for more information.


TRR Authentication Labs™️

As the largest marketplace for authenticated luxury consignment, The RealReal has authenticated over 34 million items.

This provides us with unparalleled data to support our experts in combating counterfeits and building trust in resale. 

Experts in the TRR Authentication Labs use this data and their thousands of hours of brand and

product experience to innovate new processes for authentication using automation, artificial intelligence, and machine learning.

The results of this innovation include programs like TRR Vision and TRR Shield, which help us to fight counterfeit products. 

These and other proprietary technologies enable The RealReal to authenticate thousands of items every day and list them on our site,

fast, ensuring our customers can continue to confidently extend the life cycle of luxury.


TRR Vision™️

TRR Vision leverages The RealReal’s proprietary machine learning model to predict the likelihood of inauthenticity.

TRR Vision capabilities are scaling to cover more products across more categories over time, with more than

40% of handbags being reviewed by TRR Vision at the end of 2022.

Improved efficiency and enhanced automation enables more efficient scaling of our business model.


TRR Shield™️

TRR Shield is the first step in our multi-step authentication process.

It is a machine learning model that considers more than 50 attributes to identify the highest risk

products out of the thousands of items delivered to The RealReal each day.

TRR Shield enables us to route the highest risk items to our most capable and experienced authenticators for the most intensive scrutiny.

Every counterfeit product our experts and systems find is a learning opportunity to make TRR Shield more capable.


Our Authentication Process


Meet Our Experts

We employ hundreds of experts and brand authenticators, including gemologists and horologists, who inspect thousands of items each day.*

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*Not all experts are featured here.
Honoring heritage brands and extending the lifecycle of luxury items.